The Taiwan International Hot Air Balloon Festival has become an important annual event in Taitung, with hot air balloons symbolizing the unique charm of this land. From inflation to ignition, to the envelope slowly taking shape and rising — the process mirrors Taitung's own journey: building quietly, gathering momentum, and soaring toward possibility.

The Taitung Expo logo design centers on this imagery, using the representative “Taitung Blue” as the main color, capturing the upward motion of a hot air balloon to form a visual exclamation mark. It speaks to Taitung's vitality and growth, and to the surprises this land holds — its landscapes, heritage, and culture, all waiting to be discovered.