Orice was born in Chishang, Taitung, and is dedicated to solving health crises of modern people and rural aging issues through functional agriculture. Centering on the patented variety Black Fibrous Rice®, and utilizing organic cultivation and smart agricultural technology, it provides natural low-GI dietary choices rich in anthocyanins. Turning staple foods into a daily energy reserve that protects the family. By integrating agricultural technology, nutritional science, and market innovation, it truly changes people's eating habits from the root, reduces the impact of metabolic syndrome on society, and creates more value for rural villages. We are not only flipping the diet but also flipping a resilient future!
Titûng Miss U, a homophone for "Taitung Misses You." Using Taitung ingredients to retain travelers' memories, it also carries the sender's yearning and blessings for the recipient. The overall design is inspired by the "Ocean," with Austronesian culture at its core. The Kuroshio Current symbolizes natural energy and flow, carrying the surging power of the great ocean; under the sea breeze, golden rice waves rise and fall, full and abundant. This cycle and nourishment, just like rice and fish floss, carry the blessings of the ocean and the land. The packaging visuals use gradient blue as the base tone, with lines outlining the rhythm of sea waves and rice waves, showcasing the purity and harmony of the land and ocean.
To protect the land and practice the spirit of sustainability, the entire series uses FSC-certified paper and eco-friendly soy ink printing, balancing aesthetics and practicality while demonstrating our commitment and care for the environment.
Sending sentiments through tea and wishing longevity through rice, conveying the most enduring intentions; early literati and scholars gave gifts of tea to express feelings and rice to wish for longevity; when tea and rice meet, blessings and joy blend together. The meeting of tea and rice weaves a beautiful metaphor of fortune and fun.
Paired with Daylily tea, known as "Forget-Worry," symbolizing long-lasting healing, and supplemented with natural vegetable broth powder, a healthy, burden-free meal begins. Cook a bowl of ochazuke with Luye Red Oolong tea and rice, or put Daylilies into soup and savor a pot of Oolong fragrance; every dish is a simple and pure happiness. Let's use our creativity together, using Forget-Worry Daylilies, Red Oolong tea, and rice to cook a table of healthy deliciousness belonging to the home.
Physical Channels：
‣ Orice Guanshan Store