Families that grow rice more or less have some rice milling equipment, and the Fan family, who have been farming for generations, is no exception. In 1986, "ZiYuan Rice Husking Factory LTD." was established. Everything was done to prevent the fruits of the neighbors' hard work from being sold painfully cheap to other towns when rice prices were low. Therefore, we expanded our own rice mill.

We purchase paddy from local farmers at reasonable prices and then, through professional rice milling technology and unique blending of rice varieties, develop rice brands such as "Emperor Rice" and "Houshan Rice" to share the high-quality rice produced in Guanshan with everyone! Over these years, we have been dedicated to taking care of farming families, continuously improving rice quality, and refining professional cultivation techniques. In recent years, we have cooperated with local farmers to conduct organic rice planting on over a hundred hectares in the Degao area of Guanshan, working together to promote organic, non-toxic, and friendly cultivation concepts. Striving to let consumers eat pure, delicious, and safe Taitung rice!

Chewy, fragrant, and sweet with a delicate flavor; easy to cook and tastes great even when cooled! No need to choose between brown rice and germ rice; the texture and nutrition are high-fiber and healthy, perfectly preserved.

Pure water source x Traceability x Low-temperature grain storage x Strict screening, checking all details to find the most delicious rice for you! 10 cups of rice, 20 bowls of rice—this is the "Sum of Happiness"!

"Guan-He" Rice—a "Guan" (Connection) to the "He" (Sum/Crops) of happiness.

Produced in the professional organic rice zone of Guanshan, Taitung, with complete large-area organic fields and independent irrigation sources, eliminating the problem of neighboring field pollution. Farmers follow organic cultivation regulations, using no pesticides or chemical fertilizers. Hard-working care for the rice fields, using sweat and tears to pour love for the land and environment! And every bite of your rice supports farmers in planting pure, healthy organic rice, while achieving the restoration of ecology and soil fertility. It not only protects the environment but also guards health; this is the "Sum of Happiness"!

Physical Channels：

‣ Houshan Rice Shop

‣ company business stores

‣ local distributors