Hosting guests with a feast is "Xiang" (Feast), and leading the way is "Xiang" (Guide).
Rooted in Luye Highland, Taitung, ImagineTaitung takes "Sharing the beauty of Taitung" as its original intention, creating a sustainable living base that connects the land and people.
From local non-toxic agricultural products to Red Oolong tea culture, with the warmth of a "feast hospitality," the pure taste of Taitung is transformed into a moving experience on the tip of the tongue; through physical spaces, we provide tea tasting, cooking, and cultural experiences, allowing travelers to deeply feel the slow-living philosophy of Luye.
As a "Taitung Goodies Outpost," we connect small farmers and artisans, strictly selecting environment-friendly crops and handcrafted goods; from physical stores to e-commerce platforms, people across Taiwan can easily purchase the gifts of Taitung's terroir.
Luye Township in Taitung not only has the Hot Air Balloon Festival but is also the largest production area for Red Oolong tea. Red Oolong tea paired with Red Oolong tea cookies is a perfect match and a characteristic local souvenir. We use Red Oolong tea powder ground from original leaves and natural butter to create the cookie base.
1. No redundant additives, featuring the sweet and non-greasy fragrance of Red Oolong tea, kneading the tea's charm into every crispy bite!
2. The outer box design was invited from Sun Chuan-li, a painter who moved to Luye, incorporating abundant local elements.
3. Since its launch, it has received certification as "Rural Goodies" and "Taitung Goodies" and is widely loved by the public.
Taitung's "Red Ruby"—Roselle—transformed into a delicious specialty snack!
We strictly select local Roselle as the material and reduce unnecessary additives, allowing you to truly taste the sweet and sour flavor and unique texture of Roselle. Every bite contains dried fruit, crispy and refreshing with a blend of sweet and sour!
❃Product Features
✩Made from local Roselle raw materials, exclusively containing pieces of candied dried fruit, no water added, using pure Roselle concentrate.
✩Crispy texture, balanced sweet and sour, the more you eat, the more addictive it becomes.
✩Cute hot air balloon shape, reflecting the joyful atmosphere of Luye's Hot Air Balloon Festival.
❃Best enjoyed with Red Oolong tea for a perfect afternoon treat.
Red Oolong tea is the representative specialty tea of Luye, Taitung.
[Characteristics of Red Oolong Tea]
●Appearance: Tight spherical shape, dark red color with a luster.
●Tea Liquor Color: Amber orange-red, possessing the liquor color of black tea but the flavor of oolong tea.
●Brewing Characteristics: Suitable for both hot and cold brewing, very durable for multiple steepings; cold brewing especially highlights its mellow and sweet flavor.
●Preservation: Belongs to heavy fermentation and heavy roasting, suitable as a vintage tea.
●Drinking Benefits: Due to heavy fermentation and heavy roasting, the brewed tea liquor is very low in caffeine and can be consumed at night.
Red Oolong tea is the representative specialty tea of Luye, Taitung.
[Characteristics of Red Oolong Tea]
●Appearance: Tight spherical shape, dark red color with a luster.
●Tea Liquor Color: Amber orange-red, possessing the liquor color of black tea but the flavor of oolong tea.
●Brewing Characteristics: Suitable for both hot and cold brewing, very durable for multiple steepings; cold brewing especially highlights its mellow and sweet flavor.
●Preservation: Belongs to heavy fermentation and heavy roasting, suitable as a vintage tea.
●Drinking Benefits: Due to heavy fermentation and heavy roasting, the brewed tea liquor is very low in caffeine and can be consumed at night.
The pyramid tea bags allow the tea leaves to fully expand and release their essence, making them more convenient to use.
Physical Channels：
‣ 地區農會
‣ 伴手禮店
‣ 饗嚮台東門市