"Even at the tail end of what is gathered, the afterglow still shines" is the philosophy of Wei Yu Ji, emphasizing making good use of limited resources and practicing more environment-friendly choices in life and diet.

Wei Yu Ji's products take sauces as the core, characterized by strictly selected ingredient sources, prioritizing crops grown with natural farming methods to reduce the use of chemical agents, balancing flavor and environmental sustainability. Wei Yu Ji hopes to demonstrate the "less is more" spirit through the production process, preserving the simplest flavors of the ingredients. The products are all formulated with local crops paired with multi-layered spices, without adding unnecessary extra seasonings, allowing consumers to directly experience the characteristics of the ingredients themselves in daily cooking.

In terms of business model, Wei Yu Ji does not aim for mass production but emphasizes small-scale, refined production. Through meticulous simmering and formula adjustment, they ensure each batch of products is stable and face consumers in a transparent manner, letting customers clearly understand the product source and process. Wei Yu Ji also values community connection, often cooperating with local farmers for raw material procurement to support friendly farming and the small farmer economy.

In addition to the sauces themselves, Wei Yu Ji also conveys a life attitude. The operator believes that desires are infinite while needs are limited; only by making better choices based on awareness can the environment and life benefit simultaneously. They put this idea into practice in their products, allowing consumers to participate in environment-friendly actions through daily diet. Wei Yu Ji is a brand that starts from small-scale operation, combining the concept of friendly farming with local cooperation. It is not only a provider of handcrafted sauces but also a platform for promoting environmental sustainability and a simple lifestyle.

This spicy jam uses pineapples grown on friendly land in Luye as a base, blended with lemon and chili to combine the fresh fragrance of fruit with the pungent aroma of chili, presenting a unique flavor that is sweet and sour with layered spiciness. The natural fruit aroma and slightly sour taste of the pineapple echo the refreshing acidity of the lemon, further enhanced by the heat of the chili, reaching a balance between sour, sweet, and spicy. It is versatile in use and the best partner for blanched seafood, highlighting its freshness and sweetness; when paired with focaccia or other breads, it brings a refreshing, non-greasy taste. When enjoyed with white meat or fried foods, it can reduce the feeling of greasiness and add layered flavor. Additionally, mixing the spicy jam into a salad allows it to transform into a specialty salad dressing with fresh fruit notes and a hint of spiciness. The spicy jam is primarily made of natural ingredients without unnecessary extra seasoning, fully showcasing the characteristics of local fruits and spices, allowing consumers to taste a simple, refreshing, and layered flavor.

The Numbing and Spicy Chili Sauce uses long chilies, bird's eye chilies, and small bird chilies grown on friendly land in Taitung as a base, combined with multi-layered spices such as Sichuan wild Dahongpao peppercorns and cumin. It insists on natural raw materials with no extra salt or sugar, showcasing the purest numbing and spicy flavor. Upon entry, it does not irritate the throat but spreads gradually with a warm heat; the fragrance, numbness, and spiciness release layer by layer on the tip of the tongue, leaving a unique and lingering aftertaste. The characteristic of this Numbing and Spicy Chili Sauce is being "versatile and burden-free," whether mixed with noodles or rice, or used as a dipping sauce or seasoning for dishes like wontons in chili oil, cold vegetables, braised meat, or stir-fries, it enhances the aroma and layers of the cuisine. Because there is no extra seasoning, even when used in large quantities, it won't make the ingredients lose their original fresh taste; instead, it better brings out the flavor of the ingredients themselves.

Physical Channels：

‣ Hua Shi Jian Counter at FE21' Mega Taipei (A13),

‣ store pickup,

‣ ImagineTaitung,

‣ W. G. Cafe,

‣ Cheng Xin Sheltered Kitchen,

‣ Shanxia Living,

‣ Ziyuan