Obama was founded in 2008, with headquarters located on Xinsheng Road, Taitung City. The company upholds the philosophy of "local flavor, sincere baking," and is dedicated to transforming Taitung's most representative specialty agricultural products and culture into high-quality and innovative souvenirs and baked goods. Since its establishment, Obama has continued to operate with a rigorous attitude, insisting on using natural raw materials and not using additives that raise health concerns, creating delicious products that consumers can enjoy with peace of mind.
In terms of promoting local Taitung souvenirs, Obama takes "Culture & Agricultural Products & Creativity" as the core, ensuring every item can represent the story of Taitung's terroir. The most representative among them is the "Golden Sugar Apple" product series, which uses custard apple puree produced in Taitung as a base, developed into unique mooncakes and pastries; paired with flavors like Red Oolong and salted egg yolk, it successfully combines local agricultural products with festive gifts. The Golden Sugar Apple not only resembles the custard apple fruit itself in appearance and is full of creativity, but also allows tourists to take home the flavor of Taitung's most representative fruit, becoming a classic souvenir with both cultural symbolism and delicious experience.
In addition, the company actively participates in local tourism activities and agricultural specialty product exhibitions; through setting up stalls for tasting and theme gift box designs, more people can recognize the charm of Golden Sugar Apple and other local products. Obama simultaneously cooperates with small farmers to integrate fresh local ingredients into products, so that what consumers purchase is not just a pastry, but also a practical action to support Taitung's agriculture and culture. The store spaces use a warm and friendly atmosphere, paired with product story exhibition areas, becoming the best window for travelers to experience local culture; coming forward, Obama Food will continue to deepen its positioning as a "leading brand of Taitung souvenirs," and through innovative R&D, cultural marketing, and online platform expansion, promote Golden Sugar Apple and more Taitung characteristics to all of Taiwan and further move toward the international stage, letting the world see the unique charm of Taitung's food culture.
"Golden Sugar Apple" is an innovative souvenir developed by Obama Food using custard apple puree produced in Taitung. Different from ordinary pastries, the production process of Golden Sugar Apple is extremely complex, requiring the seeds to be removed from fresh custard apple flesh before simmering it into a delicate puree. The exterior is specially designed into a compact shape similar to a custard apple, making it almost impossible to tell the difference from the real fruit at first glance. This delicacy and persistence make the Golden Sugar Apple a representative work combining deliciousness and artistry.
Relying on innovation and heart, the Golden Sugar Apple has won multiple recognitions since its launch, not only receiving numerous awards in local souvenir selections but also being selected as a representative of Taitung specialty gifts; it has won a national championship and a Japanese gold medal, becoming one of the most locally characteristic and high-profile souvenirs in Taitung. Its unique shape and flavor have received high attention from the media and tourists, being hailed as the "must-bring specialty pastry when coming to Taitung." The Golden Sugar Apple is not just a pastry, but a pride from Taitung. It carries Taitung's local agricultural products, cultural stories, and artisan spirit; through every gift box, it lets more people know the beauty of Taitung and also symbolizes Obama Food's determination to continue promoting local souvenirs and moving toward the international stage.
"Handan Cake" is a specialty souvenir developed by Obama Food, inspired by the most representative folk custom of the Lantern Festival in Taitung—Bombing Han Dan. The pastry's appearance follows the traditional circular design, symbolizing reunion and cultural inheritance, and also implying the continuation of the Han Dan spirit. The production process is rigorous and sophisticated, specially selecting local natural red quinoa to blend into the crust. After multiple formula tests and baking processes, the texture is soft and the aroma is overflowing; the filling fuses low-sugar mung bean paste with millet mochi, being dense and delicate with elastic layers, perfectly presenting the purity and abundance of Taitung ingredients.
Since its launch, the Handan Cake has received repeated recognition in various souvenir evaluations, not only being ranked as a representative Taitung specialty pastry but also becoming a high-profile gift box choice during the Lantern Festival and major tourism events. It is not just a delicious snack, but also carries Taitung's unique folk memories and cultural emotions.
Through the Handan Cake, Obama hopes that travelers taste not only the pastry itself but also the affection and bravery of the people of Taitung. Every bite is a tribute to tradition and a cultural story to take away, letting travelers from afar bring a piece of "Taitung Spirit" home.
"Red Oolong Cake" is a tea-scented souvenir developed by Obama using the unique Red Oolong tea leaves of Taitung as a base. Red Oolong tea combines the richness of black tea with the sweet aftertaste of oolong tea. We grind the tea leaves into powder and integrate them into the filling and shortcrust layers for baking, ensuring every bite carries a robust tea fragrance and a distinct layered texture.
The process of making Red Oolong Cakes is complex, requiring precise control of baking temperatures and ratios to preserve the tea aroma while maintaining the crispness of the pastry. Since its launch, this pastry has received wide recognition from local specialty product awards and has been selected as the best representative for promoting Taitung Oolong tea. Whether you are a tea fragrance lover or a traveler experiencing Taitung's tea culture for the first time, you will find surprises in the Red Oolong Cake.
Red Oolong Cake is not just a delicious pastry, but a miniature of Taitung's tea culture. Through this product, Obama promotes Taitung's unique Red Oolong to more consumers, allowing the tea fragrance and pastry to intermingle, becoming one of the most locally characteristic souvenirs.
"RoselleLady Cake" is a creative pastry developed by Obama using the abundant Roselle flowers of Taitung. During the production process, the Roselle petals must be honey-preserved to retain the flower's unique sweet and sour flavor, then skillfully integrated into delicate fillings to form a characteristic balance of sweetness within acidity and a refreshing mouthfeel.
The outer skin is purely handmade, crisp and delicate, paired with a bright red filling, resembling a beautiful flower in full bloom. The RoselleLady Cake symbolizes the resilience and grace of Taitung women and embodies the combination of nature and humanity. Since its launch, this pastry has won local souvenir competition awards multiple times and has become a popular gift box that many tourists must buy when visiting Taitung.
RoselleLady Cake is not just food, but the crystallization of Taitung's agricultural products and culture. Obama uses this to promote local flavors across Taiwan, hoping more people can feel the natural beauty nurtured by the pure land of Taitung through this sweet and sour treat.
Physical Channels：
‣ Various Obama physical stores